CASE STUDIES

JibJab Case Study

The Flexibility of AWS Brings Joy to JibJab

logo: JibJab
The Challenge

Moving an extremely large amount of data from JibJab Medias datacenter to AWS

Onica faced the challenge of moving extremely large amount of data from JibJab Medias datacenter to AWS in a fast and efficient manner without impacting service availability. Moving from datacenter to cloud-based model was necessary as both a cost-saving measure and for long-term scalability and growth.

  • Efficiently moving more than 575 million files adding up to 130 TB of data for the datacenter to Amazon S3.
  • Re-mapping changed file names to a new database schema.
  • Building a new application around AWS best practices to replace their primary website JibJab.com.
The Solution

Move the data directly from the datacenter to Amazon S3

Onica devised a plan to move the large amounts of data directly from the datacenter to Amazon S3 utilizing multiple machines to process and unpack the packages of data. A program was written which allowed multiple machines to work on the project simultaneously without overlap. A custom-built AWS/Jenkins server allows for quicker deployment. The resulting infrastructure:

  • Utilizes AWS CloudFormation for infrastructure automation.
  • Uses Packer for AMI provisioning and creation.
  • Utilizes Chef for configuration management.
  • Is fully self-healing and redundant across multiple availability zones.
BACKGROUND

eCard division which allows users to make personalized animated cards for any occasion

Digital entertainment company JibJab Media was founded in 1999 and first gained widespread attention during the 2004 presidential election for their political satire cartoons. JibJab Media’s flagship service is their eCard division which allows users to make personalized animated cards for any occasion, and also includes an animated sticker app, childrens multi-learning platform, and many other entertainment ventures.

THE RESULT

Successful transition to AWS

JibJab Media made a successful transition to AWS. Moving to AWS improved scalability for JibJab Media and allows for quick adjustment for peak traffic times and the ability to scale down appropriately after traffic spikes. Replication in another zone allows for greater disaster recovery flexibility and has improved resiliency.

Why Us

Why Onica

Onica is one of the largest and fastest-growing Amazon Web Services (AWS) Premier Consulting Partners in the world, helping companies enable, operate, and innovate in the cloud. From migration strategy to operational excellence and immersive transformation, Onica is a full spectrum AWS integrator. Learn more at www.onica.com.